Generative AI · Campaign platform · Personalization
Bu Şarkı Anneme: personalized AI songs for Mother’s Day
A browser-based Arçelik Mother’s Day experience where people created and shared personalized songs for their mothers. The campaign generated around 40,000 songs in total.
My role: As Technology Director at Sharpcake, I built and delivered the campaign’s browser-based AI product experience with the project team.
≈40K
songs created
Approximate campaign total shared by the project lead; public campaign reporting confirmed 35K+ in the first 48 hours.
200K+
visitors in 48 hours
Campaign result reported by the Sharpcake project team.
1M+
interactions in 48 hours
Campaign result reported by the Sharpcake project team.
4 categories
2026 MarTech Awards shortlist
Shortlisted in four categories; this is not a claim of winning an award.
The challenge
Make AI-generated music feel personal and easy to use in a short seasonal campaign, while supporting a large audience creating and sharing songs at the same time.
The approach
The web experience turned a simple campaign interaction into a personalized song creation flow, then made the result easy to share. The AI generation was integrated into the campaign journey rather than presented as a separate tool.
Technical scope
The implementation combined a responsive browser experience, campaign flow, AI song generation, and sharing. Public campaign reporting records 35,000+ songs, 200,000+ visitors, and 1 million+ interactions in the first 48 hours; the approximate 40,000 total is the project lead’s cumulative figure. The specific model provider and infrastructure are not publicly documented.
Outcome
The campaign generated around 40,000 personalized songs. In 2026, it was shortlisted in four MarTech Awards categories covering special-day technology, real-time AI, AI personalization, and AI-assisted creative content.